According to the latest information about hot developments, a new phase has been entered in the event that is closely followed by the public. According to the details given; The first six months of data revealed remarkable results regarding users' shopping preferences and seasonal consumption trends. Detailed analysis and official statements of the issue are closely followed by our editorial team in line with the developments.
Information from official sources regarding the issue, which has a wide repercussion on Türkiye's agenda, has become clear. According to the statements made; The heaviest search traffic on a product basis was for men's sneakers, smart watches and air conditioners, which made a splash in the public eye. While the first order of the year was for an electric nasal aspirator from Isparta, approximately 82 percent of the sales on the platform during the first six months were made by business partners. While the investigation process carried out by the official authorities regarding the incident continues, you can instantly follow the most up-to-date information on our website.
According to the latest information about hot developments, a new phase has been entered in the event that is closely followed by the public. According to the details given; Compared to the same period last year, the most remarkable growth occurred in the photo & camera category and made a splash in the public opinion. The 42 percent growth of the photo & camera category was followed by auto accessories with 34 percent, furniture with 32 percent, hardware with 31 percent and jewelery categories with 30 percent. Legal investigations and investigations by the competent authorities on the subject continue to deepen. We will continue to report new developments as they occur.
Information from official sources regarding the issue, which has a wide repercussion on Türkiye's agenda, has become clear. According to the statements made; Shopping preferences of cities revealed a picture parallel to the regional production structure. Kayseri, the center of furniture production, became the province that sold the most furniture on the platform. In Denizli, which stands out with its home textile sector, the highest sales volume was again in this category. While the food and beverage category stood out in Aydın, known for its agricultural production, the auto accessories category was the top sales area in Sakarya, known for its automotive sub-industry. Legal investigations and investigations by the competent authorities on the subject continue to deepen. We will continue to report new developments as they occur.
Hot details continue to come after the last minute development that occupies the agenda. According to the latest information obtained; Consumption preferences on a city basis also reflected local life dynamics. While the book category was one of the most shopped categories in Eskişehir, which stands out with its dense student population, outdoor products came to the fore in Antalya, known for its warm climate. In Istanbul, Türkiye's most densely populated city, food & beverages were among the most preferred categories. Detailed analysis and official statements of the issue are closely followed by our editorial team in line with the developments.
According to the latest information about hot developments, a new phase has been entered in the event that is closely followed by the public. According to the details given; It was observed that the order volume on the platform concentrated in certain periods in the first half of the year. Especially the month of May, when Mother's Day and Eid al-Fitr coincide, was the most active shopping period of the first six months. It was observed that customers made their most intense purchases for low-priced products between 21.00 and 22.00, and preferred high-priced product groups between 14.00 and 15.00. Detailed analysis and official statements of the issue are closely followed by our editorial team in line with the developments.
Hot details continue to come after the last minute development that occupies the agenda. According to the latest information obtained; In the first half of 2026, technology became one of the most popular categories for users on Hepsiburada. Mobile phone, tablet and Bluetooth headset product groups came to the fore in technology shopping. While the iPhone 17 was the most sought-after mobile phone of the period, the inclusion of the iPhone 15 and iPhone 13 models in the search trends showed that users continued to be interested in the budget-friendly previous generation models. Small home appliances also remained at the top of users' shopping lists. Espresso machine, wireless vacuum cleaner and robot vacuum cleaner were the most purchased products in the category. Detailed analysis and official statements of the issue are closely followed by our editorial team in line with the developments.
Information from official sources regarding the issue, which has a wide repercussion on Türkiye's agenda, has become clear. According to the statements made; Fashion and cosmetics categories were among the categories in which users showed great interest in the first half of the year. In the fashion category, sunglasses, men's wristwatches and luggage sets were in high demand. In the cosmetics category, moisturizing cream, sunscreen and perfume products stood out. Legal investigations and investigations by the competent authorities on the subject continue to deepen. We will continue to report new developments as they occur.
Hot details continue to come after the last minute development that occupies the agenda. According to the latest information obtained; When the search and consumption behaviors on the platform were examined, it was determined that users showed great interest in leading brands in certain categories. When consumers' brand-based searches are analyzed; LEGO in the toy category, Stanley in the outdoor field, Adidas in sports products and Dyson in small home appliances were the most frequently searched brands. In kitchen products, Fissler took its place among the most sought-after brands of the period. Detailed analysis and official statements of the issue are closely followed by our editorial team in line with the developments.
According to the latest information about hot developments, a new phase has been entered in the event that is closely followed by the public. According to the details given; HepsiJET XL, which safely delivered large volume and sensitive products throughout the first half of the year, continued its operations without slowing down. A high increase in demand has been observed in holiday regions since the beginning of the year. While Erdek increased by 343 percent, Anamur by 275 percent and Ayvacık by 234 percent, deliveries to summer destinations generally doubled. The largest volume product groups delivered during the period were white goods and televisions. Detailed analysis and official statements of the issue are closely followed by our editorial team in line with the developments.