Tweet volume is used as a rough indicator of individual investor interest. The metric measures how much the public is talking about these assets, rather than how much capital is flowing into them.
The current reading draws attention not so much for its absolute level, but for its point of comparison. 2020 coincided with crypto's pre-institutionalization era. At that time, neither Bitcoin nor Ethereum had significant Wall Street interest, spot exchange-traded funds, or corporate treasury allocations.
The situation has completely reversed today. While individual interest, as measured by social media conversations, has returned to 2020 levels, institutional participation has moved in the opposite direction. Tokenization has now become a central agenda item for major conferences and traditional finance press releases.
This picture can be interpreted as institutional adoption decoupling from individual participation. However, low tweet volume has often coincided with periods of price stagnation or pullback in the past. There is an expectation that price action and infrastructure development no longer require the same level of public interest that fueled previous cycles. Nevertheless, it is noted that individual participation always adds stronger narratives to the market.