The Digital Master We Are With You Project, which was implemented to support the digital transformation processes of businesses operating in provinces affected by the earthquake and to contribute to the strengthening of the local economy, was completed after the trainings held in Adıyaman, Malatya, Kahramanmaraş and Hatay.
Within the scope of the Digital Master We Are With You project, carried out under the auspices of the Ministry of Commerce and in cooperation with Trendyol, TOBB and MÜSİAD, comprehensive training in the field of e-commerce was given to nearly 200 businesses, SMEs and cooperatives in four provinces. The project, which first started with training in Adıyaman in January, was completed with training in Malatya on 15 June, Kahramanmaraş on 18 June and Hatay on 19 June.
While production and commercial activities in the region were significantly affected after the February 6 earthquakes, revitalization of the local economy became one of the priority needs. In this process, the 'Digital Master We Are With You Project' was implemented with the aim of supporting talent development, strongly integrating businesses and potential entrepreneurs in the disaster area into the digital economy, increasing e-commerce capacity and moving local products to online markets. The project also focused on creating a sustainable entrepreneurship model by providing new generation skills to the local people.
Within the scope of the program, participants received training on the topics of entering e-commerce, increasing visibility, shipping, returns and invoice processes, and e-commerce strategies from store management to sales increase. The trainings aimed to help businesses become more visible on digital channels, manage their e-commerce operations more effectively, increase their sales capacity and move local products to online markets more strongly.
Within the scope of the project, SME and cooperative representatives, who completed the trainings held in four provinces: Adıyaman, Malatya, Kahramanmaraş and Hatay, will have the opportunity to take a stronger part in e-commerce, establish more effective cooperation with local producers and carry their products to larger markets across the country. - ISTANBUL