Ferrari's first electric model, Luce, continues to cause controversy after its introduction. While some Ferrari enthusiasts argue that the electric model is against the spirit of the brand, the company management has a relaxed attitude in the face of criticism.
Marketing Director Enrico Galliera denied allegations of sales force and said it would be wrong to direct customers to buy a vehicle they do not want. Galliera stated that they believe that Luce will be accepted over time, just like Purosangue, which was introduced four years ago.